Focus on natural fibers and traceability as well as innovations in recycling fibers.

The essential elements of LAURIE: Nature, beach, water, movement, and pleasure. The essence of the LAURIE brand is all about clean and stylish fashion with an irresistible casual touch – an exciting combination of simple and relaxed elegance brought to life by the brand’s original, timeless, and immediate design DNA. It is characterized by the designer’s down-to-earth approach to Scandinavian style.

Enjoy our new collection!

LAURIE offers women's clothing with a particular focus on trousers.

The style that characterized the brand in the 1980’s originated in the world of denim – as it does today.

Now, LAURIE is known for its Scandinavian design combined with a casual style, which always has a modern lifestyle in mind.

The philosophy behind the Danish brand LAURIE is to create simple and timeless items for women of all ages. Women who appreciate an exceptional and unmatched quality.

The collections are designed with the aim of offering equal parts comfort and style to women, and with a desire to create wardrobe favorites. All materials are selected with the greatest care, and always according to the most sustainable textiles available on the market.